Newsletter Design: Template Or Not?
Writing by Email Marketing Journal on Friday, October 19, 2007 Leave a comment
Should you design your own newsletter or use a template? There are pros and cons of each.
First, let me say that you don’t have to do your newsletter all by yourself. You can use a service like Constant Contact If you do decide to use Constant Contact, let me know because I can get us both a $30 credit by referring a friend. I’ll send your e-mail address to Constant Contact and they will contact you. When you sign up for their service we’ll both be credited $30.
Advertising out of the way, you might want to design your own newsletter if you have specialized branding needs or you want your newsletter to stand out more. If you don’t care about going the extra mile on branding, you can still brand your newsletter with a template. Constant Contact has plenty of templates for you to choose from. If you don’t like the templates provided you can design your own template using html. This is a good thing if you know html, but if you don’t then you’ll have to pay to have someone design one for you, which can get costly.It’s your choice. Even if you use a template, though, you can send your e-mail newsletters out yourself using Outlook or another e-mail program. Some people use Yahoo! Groups. However, my service of choice is Constant Contact. They make it all very easy, template or your own design.
Subscribe to our RSS Feed 
