Email Surveys Tell You Valuable Information

Writing by Brick Marketing on Wednesday, 3 of October , 2007 at 7:55 am

Do you use surveys in your email marketing? You should. Let me tell you why.

Surveys can provide you with valuable feedback on your marketing efforts. By surveying your prospects and customers you can determine whether or now they find issues with your website that you can solve if you know about them. The key here is “if you know about them.”

How are you going to learn about the problems your customers and prospects are having with your website if you don’t ask them? You can’t. That’s surveys in email marketing are very helpful.

But don’t expect every one you send an email survey to to respond. The fact is, not everyone responds to surveys. Maybe they don’t have the time, or they were out of town. Perhaps they intended to, but never got around to it. That’ OK. If you get a response at all then you’re doing good.

According to Marketing Sherpa by way of Marketing Pilgrim, you can expect the following response rates on your email marketing surveys:

• For prospects - between 1% and 5%.
• For customers - anywhere from 20% to 55% — depending on the brand.
• For a consumer marketer - open rates above 15% and click-to-completions greater than 25%.
• B-to-B marketers – higher than all these.

Of course, you always need to test your surveys and your email marketing efforts. But that’s another post for another day.

                      Category: Email Marketing                      

No comments yet.