Are Your Email Recipients Opening And Clicking?

Writing by Brick Marketing on Sunday, 7 of October , 2007 at 5:41 pm

Are you getting people to open your email messages? If not, there might be a problem with your subject line. The subject line is the most important aspect of your email because people will open the email you send based on the subject line alone.

The same is true of each item within your email. People will generally only read those parts of the email that have a headline that screams “read me!” The headline is the first encounter that your email newsletter readers have with your email message. If you write a good headline then your recipients will read the email marketing item. If you don’t, then they won’t.

What about click throughs? Are you getting people to click the links in your emails and visit your website? You’ve got to entice them. If you write good article summaries and use great anchor text then people will click. If you don’t, they won’t. But it all boils down to how you entice. Do you do it well? Is it effective? Maybe you should find out why.

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Category: Open and Click Rates

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