Email Marketing Basics: How To Get Started

Writing by Brick Marketing on Monday, 8 of October , 2007 at 8:14 am

The secret about email marketing is out. It seems that everyone wants to do it. Most people now get a ton of email in their inbox every day and end up deleting most of it without reading it. The big question for most of us is, How do we get people to read our emails?

The first thing people need to learn about email marketing is that your unsolicited email will end up in the garbage bin unread. People hate spam and most people won’t read it. It’s ineffective, not to mention illegal. Don’t waste time or money send out spam emails.

A better approach is to get people’s permission before contacting them by email. There are several ways you can do that. You can offer something for free on your website in exchange for their email address (be sure you tell them that you will be sending periodic emails to them with offers). You can sell a product or service and one way of getting people to provide you with an email address for future mailings is to offer your product or service at a discount. You can also offer an e-course by email. By providing a course that people can take through email that is rather short (5-10 email messages long), you can acquire their email address and use it for marketing purposes later.

There are various ways to get people to give you permission to contact them by email, but it is a necessary step. If you run a brick and mortar store then ask for it at the point of sale when you ring them up. If you can capture the email address there and send a confirmation email later then you’ve utilized the double opt-in process. They have told you twice about their interest to receive email marketing messages from you.

One thing is absolutely necessary when it comes to email marketing: Get the prospect’s permission!

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Category: Email Marketing Basics

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