Email Newsletter: Text Or HTML?

Writing by Brick Marketing on Tuesday, 9 of October , 2007 at 7:53 am

Fundamentally, there are two types of email newsletters: Text and HTML.

A text newsletter is one that you write out, and it may include hyperlinks, but there will not be any graphics. It is all text. Very primitive looking, just like a digital letter.

An HTML newsletter is a bit more sophisticated. It can look just like a website except that your recipients can read it in their email application. There is extensive coding throughout the newsletter and anything that you can do on a website can be done in your newsletter. You can embed video, you can include audio podcasts, hyperlinks to web pages on another website, extensive graphics, etc. No limits.

The question is, which type of newsletter is right for you? I’ve seen both types of newsletters succeed. Text newsletters take less time to create, though content production may not be any less time-consuming. An HTML newsletter will have to be designed using the elements of HTML, CSS, and other Web design languages. Do you know those, or know someone who does is willing to help you with your newsletter? You might have to pay someone to produce it for you. And that’s OK.

When it comes to deciding whether you use a text newsletter or HTML newsletter, consider the cost and time factor, but also consider what your readers will want to see. Even if you choose the HTML version, you’ll have to decide whether to use a predesigned template or design it yourself. It’s not an easy decision and you shouldn’t go into it lightly.

                      Category: Email Newsletters                      

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