List Rental: Should I Rent A List For My Email Marketing Campaign?
Writing by Brick Marketing on Wednesday, October 10, 2007
I know the challenges of starting from scratch. You have no list, but you have a lot of content to send out. Where do you get the names?
You have to be careful with sending our unsolicited emails. That could get you into trouble. Of course, you could use the tried and true methods of list building: an opt in box on your website, an email marketing landing page, also called a squeeze page, and building strategic partnerships. But those methods take time and you won’t build a list overnight.
Another option is you could rent an email list. But should you?
There are several factors to consider before you decide to rent an email list. Obviously, price is one of those. But don’t make the decision on price alone. Other factors are just as important. One of the primary considerations is whether the list rental company you are considering can meet the specific and unique needs of your company. Do they have a list that can make you money?
Here is a list of questions you can ask any potential list rental company you are considering:
- Have the right demographics for your target market
- How do they maintain the accuracy of their lists?
- Do they have a money-back guarantee?
- Have the contacts on the list agreed to receiving third-party e-mails?
- What is the company’s spam policy?
- What kind of tracking is available for the list?
- How many emails can you send to the list for the price you are paying?
- What is the typical response rate of emails sent to this list by other companies?
This isn’t a comprehensive list, but it should give you some food for thought. Bottom line, do your homework before you just jump out and rent a list from the first company you encounter. You may be able to build your list in other ways.
Category: List Rental
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