Can The CAN-SPAM Act Control Spam?

Writing by Brick Marketing on Thursday, 11 of October , 2007 at 8:55 am

CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing. The Act was passed in 2003 to combat exactly what the title says, unsolicited porn and marketing e-mails.

The key word there is unsolicited. The idea is to stop, or limit, the number of e-mails sent to people with blatant marketing messages and pornographic images.

The Act, as it is written, is quote long and I won’t cover every detail of it here. But I do want to discuss the meet of the Act - what you can and can’t do.

The part of the CAN-SPAM Act of 2003 that deals with what you can’t do in email marketing is Section 4. Among the prohibitions in this section of the the CAN-SPAM Act are:

• Sending commercial email through an unauthorized computer
• Deceiving recipients of email regarding the origin of commercial messages
• Including material falsehoods in the header of commercial email messages
• Falsifying the identity of the registrant of five or more e-mail accounts or two or more domain names from which commercial email messages are sent and sending unsolicited commercial email from any of those accounts
• Falsifying a successorship to five or more IP addresses and sending unsolicited commercial email from those addresses

So you can see there are some broad interpretations with regard to these prohibitions. They’re actually pretty lenient. These are not all the prohibitions in the CAN-SPAM Act of 2003. These are simply the prohibitions found in Section 4 of the Act. Tomorrow I’ll cover more prohibitions and we’ll really get to the heart of what you should do with your commercial email.

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Category: Not Spam

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