Are Newsletters Dead?
Writing by Brick Marketing on Tuesday, October 16, 2007 Comments (4)
There is a question that is asked a lot: “Should I have a blog or a newsletter?” Actually, I think you should have both. There are several strategies that you can use to increase both your newsletter subscriptions and your blog subscriptions. Here are a few ideas:
- Use your newsletter to promote your blog
- Include a newsletter opt-in form on your blog
- Someone within your newsletter, have a link to your blog with a catchy title
- Make your newsletter a blog promotional tool by making each story a blog post summary that links to the corresponding blog post; used this way, your newsletter is an extension of your blog
- From time to time, post one of your newsletter articles to your blog
Using a newsletter to promote your business is one of the time-tested tools of online marketing. Newsletter marketing is all about permissions. Get their permission, send them an e-mail. It works. It isn’t dead.
Comments (4) Category: Email Newsletters
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Made Tuesday, 16 of October , 2007 at 1:30 pm
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