Email Design: Should You Do It Yourself?

Writing by Brick Marketing on Wednesday, 17 of October , 2007 at 9:15 am

It’s a difficult question to answer. Should you design your own email campaigns? Newsletters, brochures, etc.

There is a lot to think about when you decide whether to design your own emails or use a template. First, you should consider whether you have the skills. At the very least, you’ll need to know html and it would be a good idea to learn a few other coding skills as well - CSS, php, and perhaps even asp. If you don’t have the skills to do it yourself and you want custom email design then you’ll have to hire someone to do it for you. That could get expensive.

The most basic email designs are not too hard to create. You can have a fabulous design in an hour or two. But if you start getting complicated with your email designs, using Flash and other multimedia concepts, then you’re talking about some real money. You might hire someone to work with you in-house or you can hire a company to design your emails for you. Either way, it could get costly.

Besides the cost of email design, there might be other issues you should consider as well - will you stick to the same design in every email or get creative and use a different design for specific purposes? For instance, you might have a different design for your Christmas email campaigns and another for your Easter campaigns. Again, if you are using freelancers to design these email campaigns then you could run into some expenses.

So should you design your own email marketing campaigns? It’s up to you. But you should give it careful consideration.

                      Category: Email Design                      

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