The Benefits Of Do-It-Yourself Email Design

Writing by Brick Marketing on Thursday, 18 of October , 2007 at 7:47 am

Yesterday I asked whether you should design your email marketing campaigns yourself or use templates. Instead of answer the question directly with pros and cons, I gave you some useful things to think about before you decide. Most of it was against, or con. Today, I’d like to give you a few benefits to designing your email campaigns.

The first benefit, of course, is the pride that you’ll feel as a proud email designer and owner. Not many people can design their own email newsletters and brochures. For one thing, most people who go online with their business these days do not know html. But there are several programs on the market now that allow you to design your documents in html or other applications without knowing how code them yourself. Some programs will convert the documents for you.

And you don’t have to stick with html. Many successful email designs have been done in .pdf.

The second benefit to designing your own email products is that you can brand your email newsletters, brochures, and other marketing collateral to suit your business. You can take your print materials and convert them to digital products with relative ease and carry your off line branding over to your online business.

Benefti No. 3 to having your own email design strategy is control. You control the medium and you control the message. I can’t say enough about that. Since you control whether, when, and how to create your email designs, you must take full responsibility for their success and failure.

Custom email designs to better overall than templates. They make the companies they represent more money, convert more sales, and achieve more overall results than some pat digital product that looks like everyone else’s. That’s benefit No. 4.

If you design your own email campaigns, how about sharing some of the benefits you’ve realized because of your decision to do all your own emails, design and all.

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Category: Email Design

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