Effective Email Marketing Between Newsletter Issues

Writing by Brick Marketing on Friday, 19 of October , 2007 at 7:57 am

It’s proven that if you go too long without staying in touch with prospects that they will forget about you. That’s why email marketing is so important. And it’s also simple and inexpensive.

You don’t have to send out huge emails with every marketing effort. Sometimes a simple little email message like, “Have you thought about how to water your garden lately?” can have a tremendous effect.

That’s right. A short email message or post card in between your weekly or monthly email newsletter can work wonders for your business. If you send out a newsletter once a week then every once in awhile send a post card in between to remind your readers that you are still there. Much of your business can come from these short email messages “in between.” If your email newsletter is monthly then send out your email post card on the second week between the issues.

The bottom line is, stay in touch. But don’t overdo. If you send out too many emails then people will forget about you and pay you no attention. They’ll just delete them. Then you’d be defeating the purpose.

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Category: Email Marketing

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