Email Marketing Basics: How To Develop Your Own List
Writing by Brick Marketing on Saturday, 20 of October , 2007 at 11:47 am
Renting an email marketing list is only a one-time shot at success. If you are serious about email marketing then you need to think about developing your own list. Here are some basic guidelines for starting your email marketing strategy:
- Think about who your target market is and ask yourself, “What can I offer them?”
- How do you see your relationship with your email marketing recipients playing out?
- Decide on a format for your email marketing mailings
- Will your email messages be sent in html or text?
- Who will write and design your emails? Will you do it yourself?
- How often will send out email messages?
- How long will your emails be?
- You’ll also need to think about how big you want to grow your list; where do you see it in six months or 1 year?
- What methods will you use to collect email addresses?
- Ensure that everyone who receives your email messages have opted in to receive them
- Give your email marketing recipients a chance to opt out in every email message
- Build trust with your email marketing recipients; there is no substitute for trust in an email marketing relationship
Category: Email Marketing Basics
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