Does Your Subject Line Make Them Salivate?

Writing by Brick Marketing on Sunday, 21 of October , 2007 at 4:09 pm

Subject lines are hard to write. You’ve got to think about them. For one thing, people will read your email based on that subject line. One mistake many email marketers make is to put their business name in the subject line when the business name isn’t all that well known. To be honest, your business name is one of the least important aspects of your email message. Most people won’t care and those that do won’t read the email just because it’s from you.

So why will people read your email? Here are a few ways to get their attention with your subject line:

• Promise a necessary benefit
• Make them laugh
• Give them something they can’t get anywhere else
• Provoke an emotional response (fear, greed, lust, etc.)
• Tell them something they don’t know
• Ask a question that begs an answer

These are just a few of the techniques you can use in your subject line to get people to open your email and read it. Can you think of any more? You’d better because if they don’t get past your subject line you won’t make the sale.

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Category: Subject Lines

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