Click Through Rates And How To Increase Them

Writing by Brick Marketing on Monday, 22 of October , 2007 at 8:03 am

According to Constant Contact, industry average for email newsletter open rates is 37%. The average click through rate on links within email newsletters is 8.9%. If you are beating these numbers, congratulations; you are above the average. But what if you fall below these rates? Can you increase your click through rates?

Yes, you can. There are a number of ways you can increase your email newsletter click through rates. Among the ways include:

• Writing better subject lines
• Attention-getting article titles
• Using graphic enhancements
• A short summary of articles that appear in your email newsletter
• Keep regular columns in the same location every time

Take a look at your subject lines. Do they say “Read me?” If not, why not? A good subject line is the No. 1 factor in determining whether your email newsletters are opened or not. Your article titles are the No. 1 factor in determining whether your articles are read. Improving these two areas alone will increase your open and click through rates.

Another thing you can do to increase click through rates on your articles is to add a graphic icon beside them. Graphics do not make people click, but graphics do enhance your content and that might encourage more readers to click the links.

Article summaries are something else many new email newsletter publishers don’t think about. If you include an article summary with your article links then you will increase your chances for getting the click through.

Finally, if you have regular columns that you run. Be sure to include to keep them in the same place in every issue of your newsletter. If readers have to search to find the information they want then they will stop reading - and they will stop clicking.

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Category: Open and Click Rates

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