Opt-In Techniques: Free Downloads

Writing by Brick Marketing on Tuesday, 23 of October , 2007 at 8:48 am

You want people to opt in to your newsletter, right? Well, it helps if you offer them something. You’ve got to provide a clear benefit and one way to do that is to offer them something in return.

People will not just opt in to a newsletter for no reason. They are giving you something valuable - their personal information. They are afraid to pass out their e-mail addresses to just anyone. Just look at the dangers fraught with doing so:

• E-mail spam
• Virus downloads
• Tracking cookies
• Come ons and trash offers
• Loss of privacy

People really are on guard. And well they should be.

So how do you get them to opt in to your newsletter? Offer them something valuable for something valuable in return. You get a valuable e-mail address, something you can use over and over again. So what should you offer your prospects?

How about a free download of some kind. It can be an e-book. It can be a podcast, or it can be a video. But by offering something of value in return for your prospect’s email address, you are building trust and giving your prospect a reason to opt in. That’s the least you could do.

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Category: Opt-In Techniques

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