Build a Relationship for Higher Clickthrough Rates

Writing by Brick Marketing on Thursday, 25 of October , 2007 at 8:22 am

Which email would you rather open? One from an old friend who always has a useful tidbit for you, or one that is from a complete stranger with a subject line promising instant wealth? Successful email marketers get high clickthrough rates because they are considered to be old friends by most of their subscribers.

The first step to boosting clicks is to get more people to open your email. That can be done by becoming the old friend we mentioned above. Here are a few guidelines you should use if you want to build a lasting relationship with your subscribers.

Include a little (but not too much) personal information, it will help your subscribers see that you’re a real person.

Be consistent. Always send your newsletter on the same day of the week, keep columns in the same place, let people know what to expect.

Follow through on your promises, it builds trust and with trust come higher clickthrough rates.

Ask for feedback. You don’t have to reply to each and every email, but you might try answering some of the most common questions in your newsletter.

Give them unique content. Don’t send out the same exact offer and copied article, ever. Take a minute to write your own headline and review the offer yourself.

By offering consistency, top quality information and making yourself a real person, you’ll find that not only do more of your readers open your emails, they will also recommend you to friends. Relationships are what set the gurus in this industry apart from the flash-in-the-pan marketers and you can easily increase clickthrough rates by doing the same thing.

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Category: Open and Click Rates

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