Pros and Cons of Free Content

Writing by Brick Marketing on Friday, 26 of October , 2007 at 8:41 am

There is plenty of free content out there and it can be tempting to use it in your newsletters. Before you start using free articles in your newsletters, here are some points to ponder:

Pros of Free Content

• It’s readily available.There are plenty of article directories full of free content for the taking.

• It’s a no cost method of adding valuable information to emails. Especially if you find yourself struggling to write about a topic you know little about, there is bound to be a free article covering the topic. Just because you can’t personally write the article doesn’t make the information any less useful to your readers.

• There are some very well-written free articles. They may be difficult to find, but it is possible to get high quality articles this way.

Cons of Free Content

• It’s nothing new, the same content is already all over the internet. Most free articles are submitted to dozens or even hundreds of content directories, so the chances that your readers will come across the same info elsewhere is pretty high.

• You usually have to include a link to the author, directing people away from you and your product. If you are selling in your emails, you really want to avoid giving readers another place to go.

• Most free articles aren’t good quality. You get what you pay for and it might not be worth your time to search through a dozen lousy articles to find that one gem.

There are times when free content can and should be used. We’ll be discussing that later on this blog, as the topic warrants an article all to itself. For now, you can go over the pros and cons and leave a comment. What do you think of free content? Do you ever use it?

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