5 Super Opt-In Techniques

Writing by Brick Marketing on Saturday, 27 of October , 2007 at 10:56 am

Looking for ways to boost your email sign ups and build your list fast? While you are probably already advertising your newsletter, there are a few other opt-in techniques that you can use to get even more people to hand over their email addresses.

1. Including an opt-in form on every article page allows you to capture emails from people who may not click back to the home page to sign up. This also is a good technique because most people are ready to take action at the end of a good article, so if they finish it and see the sign up form, they are more likely to give you their address.

2. Add a signature to the bottom of all your outgoing emails. For non-newsletter emails, the recipient may be tempted to sign up, while those who are already subscribed may forward a particularly good article, resulting in a new potential subscriber . . . provided you have a way for the other person to sign up, of course.

3. Submit your newsletter to ezine directories. This is often overlooked by webmasters, but ezine directories can actually bring you quite a bit of traffic and some new subscribers. There are literally hundreds of ezine directories, get into as many of them as possible to expand your potential subscriber base.

4. Do an ad exchange with another newsletter in the same or similar niche. You can each have a small ad in each other’s email, allowing both to reach brand-new audiences. This is a great opt-in technique to build your list on a tight budget.

5. Google Adwords is a good opt-in technique for those who have a little extra money. You can start with a budget of just five cents, if you like, and increase it as you begin to earn more with your list. Set up a page specifically for your newsletter and use the ads to drive traffic to that page where people can sign up for your newsletter.

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Category: Opt-In Techniques

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