Subject Lines to Avoid

Writing by Brick Marketing on Sunday, 28 of October , 2007 at 9:26 am

It can be difficult to write subject lines that will grab people’s attention and get them to open your email, but just as important as what to write is what NOT to write. Some subject lines just beg to be deleted and might even warrant an unsubscribe, something you definitely want to avoid. Here are five commonly used subject lines that make readers hit the red X.

Sorry, I sent you the wrong link. Maybe you made a mistake and sent out the wrong or a broken link in your email. Apologizing for it in your subject line is not a good idea, though you can certainly do so within the actual email. A subject line like this will undermine your reputation, particularly if you use it more than once. Double check your links before sending out an email and avoid this problem.

“Name”, are you ready for this? Really, after the “Name”, anything could be written, but people will only look at the fact that you don’t know their name. If you are going to use a personalized email template, make sure the name section is functioning by signing up for your own newsletter and sending a test version. Otherwise, stick to generic greetings.

IMPORTANT INFORMATION YOU DON´T WANT TO MISS! First of all, this type of subject line will most likely land your email in the Spam folder, but if you do make it through, most people will just delete the email without opening it. Why? Because using CAPS makes it look like you’re shouting and who wants to open an email that screams at them?

There are plenty of other subject lines that can drop your reputation, but these three mistakes are the most common of the bunch. Avoid them and you boost your chances of getting subscribers to open the email.

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Category: Subject Lines

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