Get Better Clickthrough Rates with Link Placement

Writing by Brick Marketing on Tuesday, 30 of October , 2007 at 11:14 am

Part of getting a high clickthrough rate involves strategic placement of your links within the email. There is no magic formula for link placement, unfortunately. It’s all about experimenting, what works for a health email might be completely useless for a newsletter on blogging.

If you start the newsletter off with a link, most people won’t click on it because they don’t yet know what you’re talking about, so try to place your links below the first paragraph, at least.

To make your experiments effective, you’ll need to keep track of the data. Tracking how many clickthroughs you get one week as opposed to the next should give you a pretty good idea of which positions work best for your subscribers. A tracking code can be added to the end of each link so you can actually experiment with different placements in the same email.

You’ll notice that many email marketers place more than one link in emails. Usually, there will be one in the article, placed contextually. These will often have fairly good clickthrough rates. Another link at the end of the article or email allows the reader to click when they finish reading, without having to scroll back up through the newsletter, looking for the link they missed.

Try moving your links around to see where they perform best. The links with higher clickthrough rates should be left where they are and you’ll know for future editions where to add links for the best clickthrough rates.

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Category: Open and Click Rates

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