Rented Lists Can be Bad for Your Rep

Writing by Brick Marketing on Wednesday, 31 of October , 2007 at 1:39 pm

When you pay for a rented list, you need to make sure the emails on it are actually people who have opted in to the list . . . and who are willing to receive emails from you. Chris Anderson, author of The Long Tail, published a list of email addresses on his blog, from people who have sent him not spam, but actual newsletters and press releases.

According to one of the people listed, he bought a list with Chris´ name on it. According to the rented list owner, all emails were for people interested in receiving information on stock photos. The grave mistake this email marketer made was not checking the list to make sure it really was opt-in.

There are a few ways to make sure you don´t destroy your reputation with rented lists. You could talk to other people who have rented this list, to find out if the leads are high quality. You could also ask for information on where the emails are taken from and once the rented lists are in your hands, send out an email introducing yourself and your services and asking anyone not interested to please unsubscribe.

Take care of your reputation since you only need to appear on a list like Chris Anderson´s once and you could be blacklisted.

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Category: List Rental

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