Using Images in Email Newsletters

Writing by Brick Marketing on Friday, 2 of November , 2007 at 2:42 pm

Many email clients offer the option to turn off images in emails to allow the email to load faster and often these are automatically turned on. So, what happens if your email newsletter is comprised mostly of images? They simply won´t appear! There are a few different ways to ensure that you don´t lose out.

If you have important information in your images, such as pricing, benefits, or just about anything else you want subscribers to see, you may want to use ALT tags. These are built into the HTML of your newsletter and when an image is not displayed, the ALT tag text appears instead. For example, you might have a sales brochure image, so the ALT text could be “50% off Black T-shirts”. This also helps the visually impaired who use a reader. Readers can´t see images, but they can read the ALT text.

The problem is that not all email clients display ALT text, so if you really want people to click on the “Display Image” button, you will have to devise another method. One way is to simply tell them that you have a photo they need to see and to turn on the display. You can also use a caption, describing the photo in plain text. This should show up in all email clients and will also be scanned by readers.

                      Category: Email Newsletters                      

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