Subject Lines to Entice
Writing by Brick Marketing on Saturday, November 3, 2007
Subject lines are the first things your reader sees in his inbox and if they are not enticing, they stand little chance of being opened. That´s why it is important that your subject lines are designed to grab people´s attention and get them to open your email. Here are a few ideas on creating subject lines that will make everyone want to open your newsletter.
Offer something. You can offer a free report, precious information or anything else that your reader might want. For example, if you write a jewelry newsletter, you could let people know in the subject line that you have included a 50% off coupon for earrings.
Give them half a sentence. Start off with the first sentence of your newsletter as the subject line, but cut it off so they have to open the email to read the whole thing. Obviously, this only works if you have an enticing first sentence, so you may need to work on it.
Keep it simple. By limiting your subject lines to just a few words that briefly explain the contents of the email, you will stand out from all the run on sentences that are so commonly used as subject lines.
Ask a question. This is a good way to actively engage your reader with a subject line. A simple question like “Are you interested in saving more money?” is a lot more interesting than a line that reads “Click here now to find AMAZING savings!”
It takes practice to write enticing subject lines. You will find that you need to constantly try new ways to reach your readers and get them to open your emails. Once you find several subject lines that work . . . keep using them.
Category: Subject Lines
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