Use Email Marketing Deadlines for Higher Sales

Writing by Brick Marketing on Sunday, 4 of November , 2007 at 11:31 am

Email marketing is not always a terribly efficient way to make sales. Even if your email marketing campaign is well-written and carefully designed, you will still have people who will not click the links in your emails. It isn’t that they aren’t interested. Rather, they think, “I’ll check that sale out later” or “I’ll buy when my paycheck clears”.

The trick to successful email marketing is to get those indecisive readers to make a decision, right now. Using deadlines in your emails is an excellent way to increase not only click rates, but also your sales.

Deadlines create a sense of urgency and you can use the urgency in email marketing to get people to buy. If you subscribe to any major internet marketing newsletter, you’ll notice that they use this technique quite often. Dime sales and limited edition offers are used to create that urge to buy now, before you miss out.

As with most things in email marketing, it’s a good idea to put the information in front of your readers more than once. Include the deadline in your subject line, then again in your first paragraph. It should also be repeated at the end of your email, with a link to the sales page. You might even consider sending out another email right before the sale ends, letting subscribers know that this is their last chance to buy at this price or this product, to catch any last minute customers.

Email marketing can be effective, if you use it correctly. Deadlines can really improve sales and it is well worth incorporating this technique into your email marketing campaign.

                      Category: Email Marketing                      

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