List Rental Warning Signs

Writing by Brick Marketing on Tuesday, 6 of November , 2007 at 10:46 am

So, you´ve decided to get into list rental, a good way to rapidly expand your marketing base . . . but not always the most secure method. There are a few signs to watch out for, though. Certain list rental companies are quite legit and make sure that they do everything in concordance with the CAN-SPAM act. But some list rental businesses simply scrape email addresses off websites and forums . . . which will cause you problems down the road. Here are a few things to watch out for when you start looking for email lists to rent.

• Too-good-to-be-true list rental pricing. If you see an ad that offers 10,000 addresses for just a few dollars, stay far, far away!

• Non-confirmed opt-ins. You want to make sure that the list rental company is confirming their opt-ins, they should state that they do double opt-ins on their site.

• High rental numbers. Find out how often the people on this list are being contacted . . . if you are the fiftieth person this month, your email probably won´t make it too far.

• No guarantees. A legit list rental company should offer you an SLA (Service Level Agreement) at the very least, with guaranteed name validation and CAN-SPAM compliance. Even better, a money-back guarantee.

• No information. A good list rental service will give you plenty of info on how they collect their names, demographic stats and more. If you see nothing more than a list for sale, move on.

It is important that you select your list rental business with great care, to avoid being labeled as a spammer. While email list rental can help you spread the word about your business, you do need to be careful, too.

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Category: List Rental

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