Email Newsletters Without Selling

Writing by Brick Marketing on Wednesday, 7 of November , 2007 at 11:52 am

In today´s busy world, email newsletters that are nothing more than sales letters won´t get too far. They will be unsubscribed from, labeled as junk mail or simply deleted. Which is why you want to offer some non-sales letter content in your email newsletter.

Providing real information for your subscribers is the best way to get their attention and keep it. Studies have shown that adding some humor (but only if you are good at it) to an email newsletter will keep people opening your emails, as will tips and useful advice. Tutorials can also be very helpful in keeping subscribers interested in the newsletter.

If you can´t find enough to write about, you might consider hiring a ghostwriter who will be able to produce unique, useful content to be used in your email newsletter. You´ll be able to put your name on it and most ghostwriters are able to emulate your style of writing, so your readers won´t notice that someone else is writing.

Email newsletters that offer high quality content, tips that actually help them improve their life or business and interesting articles are more likely to be read and passed on. But how do you earn from these email newsletters that don´t sell? Easy. Simply link back to your own site, or add a cloaked affiliate link to the product you are promoting. When people enjoy reading what you have to say and feel that it is genuinely helpful, they will tend to click on the links and will be more receptive to buying than those who simply received a sales letter in their inbox.

                      Category: Email Newsletters                      

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