Opt-In Techniques to Grow Your List

Writing by Brick Marketing on Thursday, 8 of November , 2007 at 10:10 am

Opt-in lists need to grow if you want your business to grow. While everyone has their own opt-in techniques to improve their list, there are a few basics that you don´t want to miss out on.

Keep the opt-in form simple. This is the first opt-in technique you should implement. If people have to jump through hoops, do math questions and decipher wobbly letters on a swirly, multicolor background . . . they might decide it just isn´t worth signing up for your newsletter. Stick to a fast, easy opt-in form and you´ll have a lot more subscribers.

Ask for references. This opt-in technique is a great way to build your list if you have happy subscribers. Ask them to tell a friend. You could even offer an incentive, like a free ebook or a discount on your membership for anyone who refers a friend.

Send follow-up emails. Every opt-in list has inactive subscribers, or people who signed up, but never confirmed their email. Send these folks a special message with a bonus offer to help encourage them to confirm. Make sure you let them know they are receiving it because they took the first step towards signing up for your email. You can also give them a hint as to what they are missing by not confirming. This opt-in technique is vital if you have more than a handful of people on your inactive subscriber list.

Convey trust. If people trust you, they will be more than happy to hand over their email address, so provide clear information about who you are. This could include a simple About page where you have a photo of yourself, a real name (as opposed to Super Internet Marketer), and at least one method of contacting you. Adding a phone number or address is an even better way to build credibility.

Offer a freebie. People love free things and if you give them something of perceived value when they sign up for your newsletter, you´ll have more people signing up. This is probably one of the most commonly used opt-in techniques.

Give them the opportunity. Have opt-in forms all over your site, not just on the first page. If you blog, put the opt-in form in your sidebar so it is always present. You never know what will encourage someone to sign up, so making the option available after every article or piece of information on your site is a good way to capture more emails.

                      Category: Opt-In Techniques                      

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