Subject Lines: Up Close and Personal

Writing by Brick Marketing on Saturday, 10 of November , 2007 at 10:04 pm

Have you ever noticed that the emails you open most are from friends and family? Often, the subject line is what reminds us that someone we haven´t heard from in a while is worth reading. The subject lines you´ll find from long lost friends don´t read like a used car salesman talking, they are friendly and personal. And they get you to open them. So, how do you write personal subject lines? Here are a few ideas.

Use the person´s name in the subject line. Saying something like, “Hey, Mark,” will get the person´s attention and most autoresponders have this option built in, you just have to select it and the name will automatically be entered into the subject line.

Ask a question. Everyone likes to answer questions, so using a line like “Do you ever worry about your parenting skills?” will draw the reader into your email and she will want to open it to find out if you have the answer.

Use your real name. Most email programs display the sender´s name and something like “Email Marketing Co.” will be left until later. A name, on the other hand, can often get a reader to open the email and is a good thing to include in the subject line. You could also use it in the subject line as part of the title, i.e. “Jeff here, how´s it going?”

Subject lines are the portal to your email. If they don´t work, you won´t sell. It´s that simple. So try a more personal touch today.

                      Category: Subject Lines                      

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