Email Design Tips for Text

Writing by Brick Marketing on Tuesday, 13 of November , 2007 at 11:53 am

Text email newsletters offer a unique challenge. Creating a decent text email design can be rather difficult, but not impossible. Today, I´ll cover a few tips to help you with your email design, make it easier to read and more pleasing to the eye.

• URLS are a very important part of email design. In HTML format, you can hide them as links, but with text, your full URL is out there for everyone to see. To make things just a bit neater and encourage people to click, try to format your URLS properly. For example, instead of http://www. thislink.com/?19083479879867, which is very user unfriendly and gives a reader little reason to click, try something like http://www. thislink.com/freesample/.

• Use lots of white space. There is no reason to crunch your email up, leave a space between paragraphs, a couple between two different articles.

• Simple dividers like the asterisk sign are often used, but these can tend to look messy. Instead of having a line like this:
  *****************************************************
  Why not try a more simple, classy division such as this:

  * * *
  It does the trick, but looks far more professional and is rarely used in email design.

Your text emails will be more difficult to design, but you can certainly create a pleasing look, simply by following the above tips.

                      Category: Email Design                      

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