Opt-In Techniques: Giveaways

Writing by Brick Marketing on Thursday, 15 of November , 2007 at 11:32 am

Giveaways are one of the best opt-in techniques for getting a huge number of subscribers quickly. They are usually very simple to enter, if you have ever signed up for a giveaway or an email marketing newsletter, you probably receive invitations to become a part of the next opt-in giveaway all the time.

In order to get the best quality traffic from a giveaway, you will want to offer something for free that relates to your niche. For example, if you have a wedding planning site, you will want to offer something to do with weddings. Perhaps an ebook on wedding planning or a guide to online wedding dress discounts.

There is another opt-in technique to get better traffic. Offer something new. If you have a PLR or resell rights book to give away, chances are you will be wasting a lot of potential traffic, since people will have already seen these everywhere else. If you don´t have the time or inclination to write your own ebook or software, consider hiring someone.

By including your website URL or sign up form URL in the freebie and offering giveaway or resell rights to the ebook or software, you can cause your free item to go viral, spreading around the internet like wildfire. And anyone who finds it interested or useful, will follow the links back to you to sign up for your newsletter. This is a great opt-in technique for making the most of the giveaway traffic.

Giveaways can be a very useful opt-in technique if you use them correctly. Offer something new and make sure it is branded and easy to use. That´s it, you can really get a lot of new subscribers with this method.

Category: Opt-In Techniques

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