Adding Email Content with Downloads

Writing by Brick Marketing on Friday, 16 of November , 2007 at 11:36 am

Email content can be tricky if you are sending out text emails. What if you have something more visual to say? There is a very easy way to address this problem. Add some downloads to your email content.

Email content with attachments will usually get tagged by the spam filter if you aren´t on the whitelist, but if you add a link to a download page, it´s very easy to offer subscribers more quality. A PDF document, images, or graph charts can all be offered for downloads and you can simply link to them.

Adding downloads will give your email content more kick and make it far more interesting than plain text. Let your subscribers know that the concept you are trying to explain is easier to visualize if they just download the chart. The great thing about offering email content downloads rather than simply sending people to a webpage is that your document will be on their computer, ready to advertise your site every time they open it. If you are offering something of real value, it will most likely stay on their hard drive, to be looked at every so often, reminding them of your business.

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Category: Email Content

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