First Time Open and Click Rates Improved

Writing by Brick Marketing on Monday, 19 of November , 2007 at 8:18 pm

That first email that you send new subscribers is really what will determine your future open and click rates. If they don´t open the first email, chances are slim you will ever manage to get them to read your email newsletter.

Open and click rates are fickle, but you can greatly improve your odds by making sure that any subscriber is drawn to open your first email, paving the way to further reading. How do you do this? With a great subject line and a warm welcome that includes a special something.

Even if you gave your subscriber something for taking the trouble to give you their email address, an extra freebie in the first email is bound to catch their attention. You can mention it in the subject line, too, and make sure that your open and click rates go up. Something as simple as “Thanks for joining us, here´s a little something for you” will trigger the reader´s curiosity.

Try it. People love to get a surprise bonus and if you make it worth their while . . . you can bet they´ll be reading your next email, greatly improving your open and click rates in general.

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Category: Open and Click Rates

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