Email Design for Fast Loading

Writing by Brick Marketing on Tuesday, 20 of November , 2007 at 8:57 pm

The last thing you want is for subscribers to open your email, but delete it before it finishes loading. The reason this happens is often because the email takes too long to load, often due to images. You can correct this problem by using smaller, made-for-email images.

Keeping the email design simple is also a good way to make sure that load times don´t get out of hand. There´s no need to have flashy images all over the place. Often one or two well-placed photos or logos are all that is needed to enhance your text.

Going with a very simple border is often better than using image heavy ones that are so popular with less professional email designs. You can also speed load times by not using a watermark or background image. While this may look cool, if it slows your load time down too much, no one will even see it!

Keeping your email design simple, with few images and easy to read text is the best way to avoid losing readers who were willing to open your email. They´ll be happy to stick around if you respect their time and offer quick loading email design.

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Category: Email Design

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