Email Newsletter Schedules: Do You Have One?

Writing by Brick Marketing on Wednesday, 21 of November , 2007 at 11:54 am

Having a regular email newsletter schedule is important if you want people to trust you and open your emails. Besides offering top quality, useful content in your email newsletter, it´s important to let your readers know that you are very reliable.

The most important part of an email newsletter schedule is consistency. You can write once a week, twice a day or three times a month . . . as long as you always do that. Sending out random email newsletters isn´t a good method to boost your open and click rates. By having a schedule and sticking to it, people will come to anticipate when your email newsletter is going to arrive and look forward to reading it.

Many email marketers wonder what the ideal email frequency is. It really depends on your preferences and your niche. Is there a lot of news in your niche? Then you might want to send out an email newsletter on a daily basis with a roundup of the news. A less popular topic might do well with a weekly email newsletter.

You do need to take care when setting up an email newsletter schedule, though. If the emails are too far apart, there is a danger that people won´t remember who you are and will just click the delete button. It´s generally a good idea to send out email newsletters more often than once a month. However, very frequent emails can also annoy a subscriber so much that they will unsubscribe! Make sure you let people know ahead of time if you will be sending out daily email newsletters, so they know what they are getting into.

Having an email newsletter schedule also makes things easier for you. You´ll have self-imposed deadlines to help you get things done more efficiently and your readers will be happier with the set schedule of emails, rather than random notes here and there.

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Category: Email Newsletters

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