Email Marketing Outperforms Other Marketing Types

Writing by Brick Marketing on Saturday, 24 of November , 2007 at 9:33 pm

Did you know that email marketing actually outperforms other marketing techniques? A recent study at JPD shows that email marketing is the best way to go if you are promoting a product or service:

today email is outperforming the competition by a wide margin:

• Direct mail - expected response rates from purchased lists remain in the 1 - 2% range.

• Telemarketing - outbound campaigns suffer from increasing difficulty in reaching target audiences. Most cost-effective call centers are inbound and integrated with other online programs.

• Web Banner ads - the average click-through rate (CTR) has dropped below 1%.

• Email - house lists routinely produce responses in the 10 - 20% range and are generating responses as high as 40%, while high-quality rented opt-in lists are producing responses that average around 5%.

Amazing, isn´t it? It´s interesting to note that opt in lists you build yourself are up to 35% more effective than rented lists in the email marketing industry. If you have more than one method of marketing going on, that´s fine, but anyone who is working with telemarketing, banners, or direct mail might want to consider making the switch . . . immediately!

Email marketing is possibly more effective because of its extreme accessibility. We can scan dozens of emails in a couple of minutes, while paper mail requires opening, sorting through several sheets and trying to figure out the important parts. Everyone knows why telemarketing fails and banner ads are simply boring and blend into the background for anyone who has been online for any amount of time. However, if you have a great subject line that gets people to open your email, you are in. And as you can see, email marketing is here to stay.

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Category: Email Marketing

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