Email Marketing Basics: Call to Action

Writing by Brick Marketing on Monday, 26 of November , 2007 at 8:44 pm

Do your email newsletters contain a clear call to action? If not, your readers might enjoy the articles and design, but when they finish reading . . . nothing happens. You need to make sure that you are telling your subscribers exactly what to do. Many email marketers just getting started miss this step, but it is is one of the most important email marketing basics that you will learn.

Let´s break the call to action down into steps:

Step One: Ask a question. This is a very common method of beginning the process. Something like “Do you want to earn $500 in one day, like I did?” will catch the reader´s attention and have them answering mentally.

Step Two: Tell them how to get what they want. In the previous step, we asked if they wanted to earn more money, so now you tell them how. “Click here and sign up for your free e-course on how to earn $500 a day.” Nice and clear. The directions are very easy to follow and chances are your reader will click through.

As far as email marketing basics go, this should be fairly easy to get. To make your call to action super clear, make sure that you don´t have a lot of ads around it. Too many inexperienced email marketers load the end of their email newsletters with a dozen or more links and the reader is left confused and wondering where to click. Keep it simple, give them one direction to go in and they´ll take it.

Website Design & Website Development Price Quotes – Compare and Save!

Category: Email Marketing Basics

• Add this post to Del.icio.us - Digg

No comments yet.