Questioning Subject Lines
Writing by Brick Marketing on Tuesday, 27 of November , 2007 at 10:04 pm
Do you answer when someone asks you a question? I know I do. We are automatically programmed to respond when someone asks something and that makes questions very useful as subject lines. Here are a few things to consider when creating queries as subject lines.
Length. The question doesn´t have to be a long one, in fact, short is better. The amount of space you have to write your subject line is not a lot, so keep it between 3-5 words.
Subject. Your question should be related to what is inside your email. The subject line offers a peek inside and helps the reader decide whether he will delete or read your newsletter.
Familiarity. Being friendly will open far more doors than a very formal question. If you are normally very strict and upright about how you right, then stick to that format, but in general familiar greetings are more effective.
Problems. Ask if your reader has a problem. This implies that you are going to give them the solution inside the email and prompts them to open it.
Asking a question in your subject line is far more effective than many plainer subject lines. People like to answer questions and they hope the answer to their problems is inside your email. After that, it´s up to you to sell them on the solution.
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Comment by Flexicover
Made Wednesday, 28 of November , 2007 at 4:24 am
It’s the problem with spam, I try to block spam through my accounts, but do not want to ban the good stuff. Interesting thoughts you raise, although I’m not sure I agree with it all.
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