Opt-In Techniques to Grab Subscribers

Writing by Brick Marketing on Thursday, 29 of November , 2007 at 11:28 am

Our inboxes are overflowing with emails every day and you have to give someone a pretty good reason to add your email newsletter to their roster. Here are some opt-in techniques that do just that.

Offer something of value. You know that freebies help draw more subscribers, but did you know that this opt-in technique won´t work unless you offer something that has perceived value? If you offer a free report that is free elsewhere online, why would they sign up with you? However, if you are giving away an ebook that you normally sell for $29.99, that´s value.

Use Tell a Friend. You can find Tell a Friend scripts all over the internet. Use one. Having a trusted friend recommend your newsletter is the best opt-in technique out there. People listen to their friends.

Give them a good reason. If you have an upcoming event or giveaway happening, let people know that they will get an extra discount or receive special behind-the-scene info ahead of time by signing up for your newsletter. They have a good reason to read your email newsletter, to find out when the giveaway starts.

These opt-in techniques are designed to make sure that your email list is one subscribers want to be on. If they are getting something of value just for signing up and then receiving high quality email content along the way, you will find that your opt-in numbers grow.

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Category: Opt-In Techniques

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