Email Content: Is Your Welcome Message Up to Par?

Writing by Brick Marketing on Friday, 30 of November , 2007 at 12:02 pm

You know by now that email content requires a lot of work to keep it useful and interesting, but what about your list welcome message? The majority of email marketers simply use a standard welcome message, something cobbled together at the last minute or even the default autoresponder message.

This simply won´t cut it. If someone was interested enough in what you had to say that they actually gave you their email address, why wouldn´t you be kind enough to send them a well-crafted welcome? It could cement your credibility in the subscriber´s eyes and offers just one more chance to make that vital connection with your readers.

Here´s what should be included in your welcome email content:

• A thank you is a good idea. Thank the person for subscribing.

• Let them know that they have been added to your mailing list because they asked to be.

• Include no-spam requirements somewhere in your email content, let the reader know how to unsubscribe if so desired.

• Let them know how often they can expect to hear from you.

• Tell them how you are going to help them (improve their website, save money, etc.).

All of this should be written as if a real person were talking to them, so try not to make it too dry! That welcome message is just as important as all your other email content. Treat it as something important and you´ll have loyal visitors for life.

Category: Email Content

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