Improve Open and Click Rates with 3 Simple Techniques

Writing by Brick Marketing on Saturday, 1 of December , 2007 at 10:30 am

Every email marketer wants better open and click rates. After all, that´s what makes your business tick, right? Here are 3 very simple techniques that will help you boost your open and click rates easily.

1. Deliverability. If your emails aren´t getting through, your open and click rates won´t go up. Make sure that your emails are CAN-SPAM compliant and that your email service is a reputable one. Ask new subscribers to add you to their email list to guarantee delivery of your emails.

2. Your “from” line. Does your email pop out when readers are scanning their inbox? If your “from” line reads something like Get Fit Now! you have far less chance of improving open and click rates than one that is more personal like “Gene Garrison” or more descriptive without being spammy like “Fitness Techniques”.

3. Timing. What is the best day for emails in your target group. If you cater to a Christian crowd, Sunday probably isn´t your best opportunity to get those open and click rates up there! You might need to test different days, but finding the right one is worth it, you could really boost your active readership.

Three very easy techniques that you could start applying today. They work and you might be surprised at the improvement in your open and click rates.

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Category: Open and Click Rates

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