3 Common Email Design Errors

Writing by Brick Marketing on Sunday, 2 of December , 2007 at 11:48 am

Are you making one of these common email design mistakes? Many people do and they could really improve their email marketing skills by fixing them.

1. Sending your email as an image. Many email marketers find that it is easier to simply design the newsletter as an image to avoid the hassles of HTML. Plus, images look the same, no matter which email server your subscribers use. But there are some major flaws in this method, the main one being that more and more servers are actually blocking emails that only consist of images. So, think twice before taking the easy way out.

2. Not including a text based link back to your website. Having the URL in plain sight means people are more likely to click on it than a cloaked link, but many email designs don´t include this vital factor. If your email newsletter is one that lacks a text based link, add it in today.

3. Forgetting to include Alt-text. If your images don´t load, the alt-text is what tells your reader what the content of the photo or illustration is. Without it, they will just be looking at big blank spots in the email design.

If you are making any of these mistakes, it is time to reevaluate your email design and try to improve it. It´s never too late to fix your email design.

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Category: Email Design

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