E-Mail Marketing Necessities: What You Need To Effectively Market Yourself Through E-Mail

E-mail is the new direct mail. A few years ago, direct mail marketers were harping on the benefits of mail outs and circulars sent through the U.S. postal system. But the rising cost of postage and paper have made direct mail costs to prohibitive for many businesses. E-mail, on the other hand, is a much less expensive alternative. Unfortunately, SPAM laws make sending out e-mail to just anyone too risky and many businesses are leery of trying it.

I won’t deny the risks, but you shouldn’t shy away from e-mail marketing just because it is risky. There is a way to make it pay for your business. It’s called permission marketing. Your job as marketer is to get the permission of your prospects to market your products and services to them through e-mail. To do that effectively, there are some things you need to lay in place before you start. Consider this:

• You need a highly-optimized website with well-written copy
• You need an e-mail marketing opt-in form on your webite
• You should have a free digital product or give something away for free in exchange for your prospect’s personal information
• An auto responder system should be in place so that you can manage your contacts more effectively
• You must follow up with every prospect on a regular basis

E-mail marketing isn’t hard, but there are strategies that work and strategies that don’t work. I encourage you to get to know them.

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