Email Newsletters vs. Email Promotions

Writing by Brick Marketing on Tuesday, 4 of December , 2007 at 11:55 pm

It´s easy to turn every email into a promotion rather than an email newsletter when you are a beginning email marketer. Knowing the difference between the two could help you build and maintain your opt-in list.

Email Newsletters

• Offer quality content

• Focus on retaining existing subscribers

• Build a long term relationship

Email Promotions

• Offer hot deals and sales

• Focus on gaining new subscribers

• Are based on a very short-term relationship

While an email promotion is not necessarily a bad thing, you will probably have more luck in the long run with an email newsletter, which builds relationships with your subscribers. This builds trust and you will find that you make more sales per reader than with a promo.

Another thing to consider is what you are offering your subscribers. If you are encouraging them to sign up for and email newsletter full of tips and information and then only deliver sales information, you will find that many people will unsubscribe in disappointment. Make sure you are delivering what you promise.

                      Category: Email Marketing                      

No comments yet.