Opt-In Techniques: Learning from Unsubscribers

Writing by Brick Marketing on Wednesday, 5 of December , 2007 at 1:04 pm

It happens to the best of us, you are checking your stats and realize that your opt-in list has dropped in number. While it´s not a good thing when people unsubscribe, that doesn´t mean that it has to be entirely negative, either. A very good opt-in technique is to learn from your unsubscribers.

You need to make sure that you are asking people why they are unsubscribing. This may seem simple, but it is a very valuable opt-in technique that not a lot of people take advantage of. Not everyone will give you a reason, but enough readers should tell you why they aren´t interested in staying on your opt-in list that you will have a fairly good idea of what is going on. Here are a few of the more common reasons for unsubscribing.

Irrelevant information: This could be because you didn´t deliver what you said you would on the sign up page. Or perhaps the reader didn´t get what they needed from your newsletter.

Too many emails: Are you sending out frequent emails? Some people don´t like to get three or four newsletters a week from one email marketer, so you might consider toning it down. You will automatically receive more unsubscribes when you write more often.

Too many newsletters: If someone is subscribed to twenty or thirty different internet marketers, they are bound to get the same email every time there is a new launch. You can help prevent this from being a problem by not using the standard sales letter and write one yourself. Change the subject line, too and people will feel that you have original email content.

Too much spam: Now, you may not consider your email to be spam, especially if you used legit opt-in techniques to grow your list, but some people will just count everything that isn´t from their aunt or brother as spam, so there isn´t much you can do about this except offer high quality content.

Learning from what people enter in the box when you ask them why they are unsubscribing is a very valuable opt-in technique. Use it and you´ll find out exactly how to help your remaining readers and keep them on your list.

                      Category: Opt-In Techniques                      

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