Email Content: Are You Repackaging?

Writing by Brick Marketing on Thursday, 6 of December , 2007 at 9:55 am

Email content is often inspired by what we read online or in magazines related to our topic. After all, without inspiration, it would be very difficult to produce quality email content on a daily or weekly basis. But, are you writing original content or simply repackaging what you have found elsewhere?

There is nothing wrong with using information you find on another website or blog . . . within reason. It´s not ok to blatantly copy an article and use it as your own, that violates copyright laws. But what if you just rewrite it?

The danger of rewriting or repackaging someone else´s article is twofold. One, if you are going to use someone else´s content, even if slightly rewritten, you should include a link back to their website. Secondly, you run the risk of giving email content to your readers that has already been done.

This second problem is a big one. Your readers subscribed to your email newsletter to receive new and useful information. If you are simply rehashing what you read elsewhere, you can be sure that some of your subscribers will have read the same articles. This drops your credibility drastically.

How can you avoid this issue? It´s really quite easy. You can either hire a freelancer to do the work of writing original email content for you or write your own articles using several different sources. Compiling information from five or six websites will give you more comprehensive email content and offers new, interesting information to your readers. It also helps you avoid the issue of repeating exactly what someone else has already said.

                      Category: Email Content                      

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