Email Marketing: Choosing a Time Frame

Writing by Brick Marketing on Wednesday, 12 of December , 2007 at 8:45 am

Is your email marketing based on a time frame that works for your subscribers? If not, you might want to think about when you send out your email marketing newsletters.

Each target market has an ideal time to be reached, when they are less likely to press the delete button or have someone else do it for them. The trick is knowing when that is so you can schedule your emails to go out then, which will improve open and click rates.

Not sure when your target market is available? There are some guidelines to go by:

Work at home/stay at home moms: Early in the morning, before kids are up or around noon.

IT professionals: Around 8-11 p.m. and 5-7 a.m, that´s when they are most active in email.

CEOs: Weekends and holidays are when these people tend to check their own emails, rather than have an assistant do it for them.

You might also do a survey or test different times. Another way to find out when your target market is online is to check your website stats. Chances are you will see some spikes at the times when your readers are checking out your website. These are often the best email times, as well.

                      Category: Email Marketing                      

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