Is Your Email Newsletter Being Delivered?

Writing by Brick Marketing on Thursday, 13 of December , 2007 at 8:28 am

Did you realize that about 10% of subscribers don´t even get your email newsletters? If you have a list of 10,000 subscribers that is a whole 1,000 that aren´t reading your messages. So, why isn´t the email newsletter getting delivered?

Bounces
A bounced email letter is basically one that never reached its destination. These often come back to you with a message that says something like “failure notice” or “unable to deliver”. If you are using an autoresponder, you may not realize how many bounces you are getting.

A bounced email newsletter could be due to a non-existing email address (the subscriber either gave you a false address or made a mistake typing his in) or it could be a technical issue. If the email client is offline for an hour while you are sending out email newsletters, the email will be bounced. It´s good to have an autoresponder that will automatically clean hard bounces (those with non-existent emails) and resend with others.

Spam Filters
Spam filters are a huge problem for email newsletters. Even if you try to do everything to make sure that your email newsletter is not spam, it could still be labeled as such by accident. This can be fixed, though. When anyone subscribes to your email, your thank you page should contain information on how to whitelist your email. That simply means that the subscriber should add you to their email list so your emails will automatically enter their inbox.

Email newsletters are a great way to communicate with your subscribers, but if they aren´t getting through, neither is your message. Make sure your autoresponder is one that can handle bounced emails and let people know to whitelist your address to ensure that as many emails as possible get through.

                      Category: Email Newsletters                      

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