Email Content from Your Readers

Writing by Brick Marketing on Saturday, 15 of December , 2007 at 11:16 am

Have you ever considered using your readers as email content? Using something that someone has emailed you kills two birds with one stone. One, you get email content that is quick and easy to implement and two, you build rapport with your readers by paying attention to them.

Positive Emails
Positive email marketing letters are the easiest to use. When someone writes you asking for advice or offering ideas, this is quite simple to incorporate into your newsletter as email content. If you receive a lot of questions, it´s a great idea to have a weekly Q and A, or include this as a section in your email newsletter.

Negative Emails
When someone writes to criticize your email content, it is pretty tempting to simply delete the note, but that would be a mistake. First, evaluate it to see if they might be right. If they are, consider acknowledging that in your email content. Or, if they aren´t, you may want to write a refute. Just be careful not to get into a flaming war, stay civil!

Tips for Using Readers as Email Content
It is usually considered good form to ask a reader if you can use his or her words in your email content. Most people will say yes. Some email marketers don´t bother asking if the reader was rude or offensive, but that is your call. Getting permission ahead of time is the best way to prevent problems later on. You may also include a link to the person´s website.

Email content can be more interesting if you use what your readers have to say. They will feel more connected to you, as well.

                      Category: Email Content                      

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