Email Marketing Via Email Courses

Writing by Brick Marketing on Sunday, 16 of December , 2007 at 11:51 am

Adding value to your email marketing campaign is the best way to get more subscribers. One major reason people sign up for email newsletters is for the information, but there is another method to get them signed up for your opt-in list. Email marketing via email courses can be a very effective way to grow your list.

Ecourses have long been a method of email marketing because they are relatively little work when compared to email newsletters and can be used over and over again as long as the topics are relevant. Affiliate or business links can easily be incorporated into the content and you will find that many people are more willing to sign up for 7 lessons on how to build an investment portfolio (or whatever your specialty is) than for a newsletter. Of course, once they are on your list, you can continue to send them updates and offers.

Creating an email course is really not that difficult. Simply select a subject that you wish to teach and break it down into a handful of lessons. Between 7 and 12 lessons is ideal. Fewer than that and you won´t make a lasting impression, but if you have too many lessons, people may feel intimidated and not sign up. However, there are email marketers that have had great success with offering a one month to success program with daily lessons, so it really depends on your topic.

Once you have your lessons written, set them up on your autoresponder, complete with any links you want to include and start promoting. For ultimate email marketing, try promoting the course alongside your email newsletter.

                      Category: Email Marketing                      

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