Email Newsletter Tips for More Useful Content

Writing by Brick Marketing on Monday, 17 of December , 2007 at 11:28 am

How relevant is your email newsletter? Do you find yourself simply tossing stuff out there in order to fill up your email? If so, it may be time to start thinking about your email newsletter a bit more. It is, after all, a representation of you and your business, so you want to make a good impression and make sure that it´s relevant to your subscribers.

Watch the fluff. Relevant, useful content is key to keeping subscribers, so try to stay away from lots of little images and animations just to fill the email newsletter up. It isn´t necessary and people prefer to read a shorter email than to wait for half an hour for your images to load.

Make it printer friendly. Encourage people to print out your email newsletter by including a link to a printer friendly page that includes the same content. Then make sure to offer content that is worth printing!

Subtitles and bullet points. The truth is, most people won´t read your email newsletter from top to bottom, they will skim it to see if there is anything useful to them. Using bullet points and subtitles to highlight the important phrases is vital to catch their attention.

Avoid using just images in your email newsletter. These often are blocked by email servers, so make sure to include alt tags and at least a line or two of text to let the reader know whether or not they want to enable images.

Keeping your email newsletter useful and relevant to your subscribers is the best way to keep them opening and reading your emails. You´ll profit a lot more in the long run if your subscribers do, too.

                      Category: Email Newsletters